There are some neat little background jokes though.
Check out the signs behind the two on the couch, one of which reads, “This Equipment Starts and Stops Automatically,” and how the sign in the middle lines up when the guys start making out.
Dennings and Behrs both posted the same message on Twitter.
Many fans are definitely disappointed that they will not be seeing Max and Caroline anymore.
Man Crunch, unlike Focus on the Family, appear to be a private business rather than a political lobbying group.
Brilliant media ploy by Man Crunch though who, anticipating the hype around this ad, haven’t even bothered to create a good tag-line (“Where many many many men come out and play”– seriously? Fellow blogger Jessica Pieklo wrote a great, detailed post about this controversial decision which you can read by clicking here.
Long story short, the ad, which cost million, was funded by Focus on the Family, a conservative group who, as well as being anti-abortion, are also known for their anti-gay stance.
The team at Man Crunch apparently handed the ad to CBS two weeks ago. Now there’s been some back and forth over whether there’s actually any spaces left for the Man Crunch ad, which has prompted the Man Crunch execs to label the CBS stall-tactics as “anti-gay action.” It may be that CBS doesn’t want a repeat of the trouble of a few years back that resulted from a Snickers commercial which saw two men “inadvertently” kiss.
Whatever the reason, I think this ad should run, not because it’s particularly good – it isn’t – or because it shows gay men in a particularly progressive light – it doesn’t – but because CBS, with their non-advocacy policy now conveniently exfoliated away, can’t hide behind that shield to stop this ad from being broadcast.